I presented it to Sasha saying, “I have this story, and no one’s really down to do it because I don’t think they quite understand what we want to do with it. I had it hosted at the beginning on my YouTube channel, privately, and I would share that link with a password to certain people internally to sell the story like, “Hey, I want to do a story like this.” And about halfway through the year, Sasha joined the team. And I was like, “Oh, it’s kind of cool if it was to move like this,” and then Eden sort of simulated that direction. I had a large JPG on my phone, and I was just moving it around with my thumb, you know how you would inspect a large photo. For instance, Eden helped with establishing a little bit of the movement at the beginning. The additional contributors were there because they’ve been sort of helping with small bits of the project throughout the year. I mean, really, the work was done between Sasha and I-about 95% of the work we shared equally. Tell me about your roles on the project.ĭe Luca: It’s about a year in the making, to be honest. Storybench spoke with De Luca and Portis about their process and how they, as designers, called attention to a map that New Yorkers often take for granted. “There’s a huge history about how this map actually came to be in the political sphere, and we wanted to remove that.” said De Luca on the team’s decision to keep the story focused on design. Using a click-through format, the story follows the lines of the subway with animation and provides background on certain aspects of the map’s development and past.Īll beginning with a behemoth PDF file, Times designers Antonio De Luca and Sasha Portis led the effort to dissect the map and walk readers through it. For the 40th anniversary of the New York City subway map, The New York Times created an interactive story that all but places you directly inside the map.
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